Nationwide Access are building on their continued success in the powered access rental market by Oraising the stakes' with the launch of an updated corporate identity.

Out will go the old Nationwide Access name and colours and in its place will be a new, bolder and eye-catching Nationwide logo in a powerful yellow.

The new livery will appear on every machine in Nationwide¹s hire fleet of 4,750 units, every service and delivery vehicle and on all depots and promotional material.

UK Managing Director Tommy Graham said the new logo would be complemented by the phrase 'The Power In Access' to reflect both the company's market-leading position and its on-going commitment to providing industry-leading standards of customer service.

"The new Nationwide identity is a modern livery for the modern day. It will further raise our profile in the market place and increase awareness of what Nationwide stands for - the best service in the industry, provided by the most committed and experienced team in the industry".

"This rebranding is all tied in with continuing to move the business forward as quickly as possible so that we can capture as much of the market potential as possible. The growth of our customer base is already accelerating and compared to the same first quarter of last year has increased by 59%. We are planning to add further impetus by increasing our depot network and continuing to expand our hire fleet,"he added.

As part of Nationwide¹s plans to advance the pace of growth and continue to improve customer service levels, the company are also developing their e-commerce facilities and have rebranded and upgraded their we site (www.nationwideaccess.com) to make it more user-friendly and interactive. The site has a full inquiry and order facility and is already proving popular with a number of customers.

Nationwide launched their updated corporate identity at a Fun Day at RAF Cosford Aerospace Museum in Shropshire, which was attended by over 2,000 customers, employees and their families.

"The Fun Day represented an ideal occasion to unveil the new identity and to thank our customers and our employees for their continued support," said Mr Graham.

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Issued by Phoenix Public Relations (01482) 219898.