Mirror, Signal, Outmanoeuvre – Nationwide Platforms teams up with Audi
Released 12th May, 2010
Audi R8 Spyder: 0 to 60 miles per hour in 3.6 seconds. Nationwide Platforms scissor lift: 0 to 10 metres (32 feet) in 55 seconds. Put them both together and you have one of the most memorable advertisements of 2010.
Nationwide Platforms played a key role in bringing to life Audi’s dramatic ‘Mirror, Signal, Outmanoeuvre’ TV ad for its new supercar. Rogue Films, the makers of the advert, looked to Nationwide Platforms for boom and scissor lift hire for the shoot, which took place at the Excel Centre in London’s Docklands.
The machines were used to support lighting rigs and camera equipment while, 10 metres below, 22 drivers were filmed manoeuvring ‘beast’ cars in a seemingly chaotic but, actually, rehearsed way, narrowly avoiding the supercar by a matter of inches.
A number of outdoor machines were also used at North Weald Air Field for a series of practice sessions. In addition to supporting lighting and cameras, the platforms allowed the ad team to watch from above and accurately plot the choreographed action.
James Marchant, Sales Manager – Media Sector at Nationwide Platforms, supplied the access platform equipment for hire. He said: "Rogue Films hired quite a variety of machines for the practice sessions and the shoot to cover any eventuality. They also had 3 Audi R8 Spyders available for the duration of the project and, as far as I know, all survived unscathed!"